ABOUT US

Connecting Asia’s Best with Australia’s Businesses

Trio Group is a premier sourcing hub for the food service and retail sectors, offering a diverse range of sought-after products to meet the evolving demands of the Australian market.

Sourcing the Future,
Honouring Innovation

OUR STORY

Founded by two partners with expertise in Sales & Marketing, Procurement, and Logistics, Trio Group connects global manufacturers with Australia, focusing on high quality goods from Asia. We not only import and distribute these products but also manage marketing initiatives to support their successful introduction to the market.

We bridge cultures by introducing both modern and traditional Asian cuisine and products to Australian businesses.

EXCLUSIVE AGENCY BRANDS

Expanding Markets through Exclusive Partnerships

Our competitive edge lies in our flexibility and innovation. We offer a cross-market approach, serving both food service and retail, and are committed to setting trends rather than following them.
Beyond sourcing, Trio Group leverages market insights to guide product development and ensure we meet evolving consumer preferences.

Trio Group maintains a strong focus on legal compliance, particularly in importation, ensuring smooth operations and adherence to Australian regulations. We are also committed to product diversification, offering a broad range of options to customers, and remain a strategic player in the market. As we continue to expand, we aim to meet the high growth demands of the industry while supporting our customers with tailored solutions that drive mutual success.

A Multi-Channel Approach
for Sustainable Growth

MAIN CHANNELS

Trio Group’s mission is to expand business through an all-channel strategy, becoming a key player in helping enterprises achieve sustainable growth and profitability. By leveraging our professional knowledge and proactive attitude, we implement diverse channel strategies, continuously expanding our business, helping companies gain competitive advantages, and promoting long-term growth.

Unlike many of our competitors who are overly dependent on single markets, we ensure broad market control, avoiding the pitfalls of low pricing and market passivity. Our strength lies in our ability to provide one-stop services to mainstream restaurants and hotels, offering an extensive product line of food ingredients, Asian foods, and frozen dim sum to meet diverse customer needs.

INDUSTRIES WE SERVE

Trusted by Leading
Businesses
Across Australia

We are proud to serve some of Australia’s most respected businesses in the food service and retail industries. From top-tier restaurant groups to renowned grocery stores, our clients trust Trio Group to provide the finest Asian products that meet their high standards.

MILESTONES

Our Journey of
Growth and Succes

Since our founding, Trio Group has achieved significant milestones that highlight our growth, innovation, and commitment to our partners and clients. Here’s a look at our journey so far:

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2021

Company Establishment

Launch planning, legal structure, financial setup, design, and technological innovation.

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2022

Develop Customers & Channels

Product/service development, brand creation, marketing strategy, and customer relationship management.

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2023

Brand Optimisation

Brand strengthening, market expansion, networking, and partnerships.

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2024

Channel Expansion

Exploring new markets, investing in new product development, and implementing customer loyalty programs.

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2025

Sydney Branch Office

Developing self-owned brands, entering mainstream markets, and expanding product lines.

2022

Develop Customers & Channels

Product/service development, brand creation, marketing strategy, and customer relationship management.

2024

Channel Expansion

Exploring new markets, investing in new product development, and implementing customer loyalty programs.

2021

Company Establishment

Launch planning, legal structure, financial setup, design, and technological innovation.

2023

Brand Optimisation

Brand strengthening, market expansion, networking, and partnerships.

2025

Sydney Branch Office

Developing self-owned brands, entering mainstream markets, and expanding product lines.

OUR FUTURE PLANS

Innovating for Tomorrow

Future Initiatives:

Future Initiatives:

Warehouse Expansion

We are moving to a larger facility to accommodate our growing inventory and to start handling chilled products.

Product Development

Exploring new product lines such as frozen noodles and Chew Chew Beng Beng, enhancing our offerings in the frozen food sector.

Global Sourcing

Beginning early next year, we plan to source more products from Taiwan, further diversifying our product range.

Develop Product Catalogue

Creating a comprehensive catalogue for customers to easily navigate our offerings.

Customer Retention

Improving customer satisfaction through personalised service and real-time tracking for long-term retention.

Talent Acquisition

Investing in talent acquisition to attract skilled professionals aligned with our values for growth and innovation.

Develop Product Catalogue

Creating a comprehensive catalogue for customers to easily navigate our offerings.

Partnership & Collaboration

We are partnering with distributors, high-end supermarkets and hospitality groups in NSW, VIC, and QLD to supply innovative products, refine our offerings, improve customer satisfaction, and build relationships.

Product Diversification

Exploring opportunities to diversify product offerings, introducing new categories and solutions to meet evolving consumer demands.

Geographic Expansion

Expanding to Sydney with new warehousing and logistics to better manage customers, followed by focusing on Queensland and South Australia.

PARTNER WITH TRIO GROUP

Looking to elevate your product offerings or source premium Asian products? Trio Group is hereto help. Get in touch with our team today to explore how we can support your business and bring Asia’s finest products to your doorstep.